Archive for June 10, 2011
In this blog post, Amir Peleg, TaKaDu’s founder and CEO, argues that water isn’t the only thing that is scarce in the world of water. Innovation, necessary to protect us against a future of diminishing water availability, is missing even more.
In the 20th century the world’s population has grown threefold, while the world’s water consumption is six times higher. The World Economic Forum predicts that water scarcity is about to become a global crisis. Insufficient water could mean food shortages, demographic changes, political strife and even armed conflict. Lifestyle changes that come with economic development have enormous “virtual water” price tags. For instance, producing one kilogram of beef requires 15,500 liters of water. Nestle, Coca Cola and others are openly discussing their efforts to reduce their water consumption, in preparation for a world with less water.
As a newcomer to the Water industry, I often hear mention of “Water Crisis” or “Global Water Scarcity”, as if the only missing element is water. Initially, I accepted this as an axiom, having grown up in Israel, an arid country. However, as a technology entrepreneur, and having had the opportunity to define a new sector in the water industry, I can say that the water sector is facing an altogether different scarcity. It is not about lack of water; it is about lack of Innovation.